🌍 Become a Champion Partner

Championing Age Diversity Across All Workplaces

Age inclusion is no longer a “nice to have”. It’s becoming one of the defining workforce challenges of our time: longer careers, later-life transitions, mid-life pressure points, multiple generations working together, and increasing expectations around fairness and inclusion.

At The Age Diversity Forum, we work with organisations that recognise this shift — and want to lead with confidence.

The Champion Partnership Programme is our flagship, it’s designed for employers who want to move beyond awareness into action, and who understand that age inclusion is both a moral responsibility and a strategic advantage.

If you’re ready to take meaningful steps towards creating a workplace where every generation can thrive, we’d love to partner with you.

👉 Let’s explore what being a Champion could mean for your organisation.

Why Organisations Choose to Become Champions

Most organisations know that their workforce is changing, but few feel fully prepared for what that means.

Becoming a Champion is a commitment, not to perfection, but to progress. Our partners join because they want to:

• build a workforce strategy that genuinely works for longer lives

• strengthen recruitment pipelines by widening who feels welcome

• retain experience and institutional knowledge

• reduce bias in processes that quietly disadvantage certain age groups

• support employees through mid-life and later-life transitions

• improve culture, well-being and belonging

• embed age inclusion into their DE&I and ESG commitments

And fundamentally – they want to do the right thing, and they want to do it well – The Champion Programme is where that journey begins.

What the Programme Gives You

We’ve designed the programme to give organisations a clear structure, expert support, and a sense of momentum, here’s how it works in practice:

A thoughtful, evidence-led starting point

We begin with the Stage One Age Inclusion Assessment, a structured look at how age shows up across your organisation.

This isn’t a test…it’s a conversation-based review that helps you understand the reality of your policies, processes, data and culture, without judgement. Most partners tell us this assessment alone brings clarity they have never had before.

A development roadmap that makes sense for your organisation

Once we understand your starting point, we co-create a practical action plan.

It’s not generic, it’s grounded in what’s achievable, and what will have the biggest impact.

You’ll finish with a clear sense of what to do now, what to build towards, and how to communicate your ambitions internally and externally.

Support that stays with you throughout the year

Being a Champion means you’re not doing this alone, you’ll have access to:

• expert guidance from the Forum team

• regular check-ins

• policy and communication support

• learning opportunities

• resources and tools you can use straight away

• priority access to our Academy training and events

Our partners often tell us that this steady support is what makes progress feel attainable.

Visibility, recognition and shared purpose

You’ll receive the Champion Mark, a visible sign of your organisation’s commitment. Many employers use it:

• in recruitment campaigns

• in ESG and DE&I reporting

• across their internal communications

• on websites and promotional material

But more importantly, your organisation becomes part of a growing movement to reshape how age is understood and valued at work.

A Multi-Year Journey You Can Build On

Employers choose to stay with the programme because it creates a rhythm, a sense of ongoing development that builds trust, capability and maturity.

Year 1 – Understanding and Awareness: Laying the foundations: assessment, early actions, leadership engagement.

Year 2 – Consolidation and Capability: Embedding change: improved processes, leadership skills, staff awareness, stronger culture signals.

Year 3 – Maturity and Strategy; Optional deep-dive diagnostic, strategic planning, forecasting, and opportunities to lead within your sector.

This is a journey that grows with you.

Who the Programme Is For

The Champion Partnership Programme is a strong fit for organisations that:

• want to strengthen their DE&I strategy

• need better recruitment and retention stability

• operate in sectors affected by demographic change

• want to support employees across multiple life stages

• see age inclusion as part of responsible business

• want external support to navigate organisational change

• prefer a structured, credible partner rather than a one-off workshop

Champions span the public, private and third sectors, from major employers to growing organisations with a commitment to doing things differently.

Why Partner With Us

The Age Diversity Forum is the leading authority on multi-generational workplaces, providing the most comprehensive evidence-led insight on age inclusion and helping organisations design age-inclusive, high-performing workforces.

We help organisations unlock the full potential of every generation by building workplaces that are fair, inclusive and designed for longevity.

Work is changing, because life is changing.

Longer lives, shifting expectations, rapid technological change and new patterns of work mean the old model of employment no longer fits the reality of today’s labour market.

The modern workforce spans more generations than at any point in history. This brings new opportunities, and new challenges, for employers.

To thrive, organisations must move beyond outdated assumptions, rethink their systems, and design workplaces that enable people to contribute and succeed at every stage of working life – The Age Diversity Forum exists to make this possible.

Through research, insight, frameworks and guidance, we help organisations understand multigenerational dynamics, tackle age-based barriers, and build cultures that support fairness, capability and performance.

Our work is evidence-led, practical and grounded in the realities of modern working life.
We equip leaders with the clarity, tools and confidence they need to build longevity-ready workplaces where people of all ages can thrive.

We are the specialist voice for age inclusion, it’s all we do.

We bring together:

• research and evidence

• policy alignment

• practical experience

• global insight

• consultancy-level expertise

• a clear framework for development

Our role is to help organisations turn age inclusion from a compelling idea into meaningful everyday practice.

Take the first step

Become a Champion Partner – explore what’s possible.

📩 Email us: [email protected]

“Together, we can create workplaces where every generation thrives”