Who We Are

We’re The Age Diversity Forum, and we’re here to help organisations make sense of something that’s changing fast: the multi-generational workplace.

Today’s workforce has never been more age-diverse. People are starting careers in new ways, working for longer, switching roles mid-life, and trying to stay connected in a world shaped by technology, hybrid working and rapid change. And yet, most workplaces weren’t built with this level of age diversity in mind…that’s where we come in.

What We Do

We help organisations create workplaces where people of all ages can contribute, grow and thrive.

Our work combines:

  • research and evidence (we’ve built the most comprehensive bodies of age-in-the-workplace research in the UK)

  • practical frameworks that leaders and HR teams can use straight away

  • partnerships with employers in the UK and internationally

  • support and guidance for anyone trying to navigate age inclusion, hybrid work, digital skills or multi-generational culture

Think of us as the people who connect the dots, between what the data says, what employees experience, and what organisations need to succeed in a changing world.

Why We Exist

Work is changing because life is changing. People are living longer, careers are getting less linear, technology is reshaping how we learn and collaborate, and generational expectations are evolving. But many workplace systems still operate as if none of this is happening.

We believe it’s time for a new approach, one that recognises the strengths, needs and realities of every generation. Our purpose is simple: To help organisations build age-inclusive, future-ready workplaces that work for everyone.

Our Perspective

We take an approach that’s a little different from most… we look at the whole workforce, not just one age group. Younger workers, mid-career professionals, older workers, we understand how each experiences work differently, and how all generations interact.

We focus on systems, not stereotypes: Age-related barriers usually come from workplace design, culture and policy, not from people’s age.

We care about real-world impact: Our frameworks and tools are practical, accessible and built for busy HR teams and leaders.

We bring research to life: Years of insight into hybrid work, digital confidence, organisational fairness and multi-generational culture shape everything we do.

We work internationally: Clients and partners across the UK, Europe, the United States and Asia Pacific use our frameworks, and have joined our Champion Partnership programme.

What We Believe

  • Age inclusion is good for business.

    It improves performance, retention, capability and well-being.

  • Every generation brings strengths.

    And workplaces are stronger when we unlock them.

  • Hybrid and digital work need careful, age-inclusive design.

    Otherwise inequities grow quietly in the background.

  • Leadership matters.

    Bias and barriers often disappear when leaders are confident and informed.

  • The future belongs to organisations that embrace longevity.

    Those who redesign work for longer, more varied working lives will thrive.

How We Work With Organisations

We offer a mix of research, partnership and practical support, including:

  • multi-generational workforce strategy

  • leadership development and workshops

  • hybrid and digital inclusion support

  • employee experience and culture diagnostics

  • policy and system review

  • membership and community learning

  • our Champion Partnership for deeper collaboration

Whether an organisation is just starting its age-inclusion journey or wants to lead the way, we help them move forward with clarity and confidence.

Join Us on the Journey

If you believe every generation matters, and that organisations work best when people of all ages feel valued, then you’re in the right place.

Let’s build the future of work together.