• champion age diversity
12 February, 2019

Yes, Prime Minister

February 12th, 2019|News|

It’s a busy time in the political world but there are still very important topics not to be overlooked or ignored….one of those topics is Age Diversity in the work-place. Our colleague Paul Owen, OBE, arranged a meeting with the Prime Minister, Theresa May, to further awareness of key challenges, and opportunities, for businesses and organisations to benefit from an age diverse work-force. Our work is very much aligned with the UK’s Industrial Strategy, where age is recognised as one of the four ‘Grand Challenges’ and the Prime Minister welcomed our approach of collaborative working and developing best practice models via our partnership programmes. Engagement with employers is key to ensure appropriate behaviours, objectives and actions are instilled in to the organisation fabric, so providing an environment where everyone can benefit. Paul discussed our strategy for widening participation, addressing diversity and inclusion issues from early contact, through to employment, retention, [...]

  • The Age Diversity Forum
10 December, 2018

Age -The Forgotten Barrier

December 10th, 2018|Champions News, News|

2018 was supposed to be a year of positive change for workplace inclusion. The discourse around gender equality reached new levels of intensity and the outcry about the gender pay gap was widespread and covered extensively in the media. More organisations seem to be getting on board with diversity management. A recent survey by PwC showed that 87 per cent of global CEOs are focused on diversity and inclusion - an increase on the 2015 figure of 67 per cent and a huge leap forward since 2011, when it was just 11 per cent. That’s good news for business as evidence suggests that heterogeneous organisations perform all the better for it. But it seems we need a more diverse understanding of diversity, because while gender and ethnicity are the focus of many corporate equality and inclusion policies, other considerations remain largely under the radar. Paul Owen, Director of Operations at The Age Diversity Forum, says [...]

  • The Age Diversity Forum
7 December, 2018

The Age Diversity Forum announce new Appointment

December 7th, 2018|Champions News, News|

Former CEO of British Canoeing - Paul Owen, OBE - appointed as Operations Director for The Age Diversity Forum For more than 20 years, Paul was a key figure in the British Olympic Committee, including the success of London 2012, and the development of the Paralympic movement. And now, as well as a board member of “Get Berkshire Active” and a successful stint as Interim CEO of the German School in Berkshire, Paul has now taken on a fresh challenge with the Age Diversity Forum. “When I finished my long career with British Sport, I thought I would be able to ease into some sort of retirement but that just isn’t the case!” he says. “I have found that many over 50’s like me are just not ready to finish work, but finding a new job is a sobering process.” Paul has an impressive CV, as British Canoeing’s top man [...]

  • Champion Age Diversity
17 July, 2018

Have We Got Old(er Worker) News For You!

July 17th, 2018|News|

As per the re-runs of a popular television topical quiz show, so this week sees the release of another government report on age discrimination, ‘Older People and Employment’. The UK Parliaments Women and Equalities Committee (W&EC) have pooled input and feedback to highlight the continual problem of older people facing employment barriers. (You can view the report here.) We applaud such awareness to the issues and barriers, but this report: refers to last year’s report issued by the UK Governments Fuller Working Lives team, the 2017 Evidenced Based report, that highlighted employer engagement as an issue. makes reference to research completed over 3 years ago, research that highlighted a potential ‘missing million’ older people that wanted to work, but were not receiving the necessary support. references an even older government funded pilot project, for those aged 50+, to receive a mid-life career review, a project that was panned by a [...]

  • champion age diversity
13 June, 2018

Industrial Strategy – Challenge and Opportunity

June 13th, 2018|News|

I recently attended a regional government business initiative meeting, where the UK’s Industrial Strategy was held up as presenting business and economic challenges. None more so than in one of the ‘Grand Challenges’ recognised by the Strategy report…an ageing society….here’s an excerpt: “The Industrial Strategy sets out Grand Challenges to put the UK at the forefront of the industries of the future, ensuring that the UK takes advantage of major global changes, improving people’s lives and the country’s productivity. The first 4 Grand Challenges are focused on the global trends which will transform our future: Artificial Intelligence and data ageing society clean growth future of mobility We are developing ambitious missions to tackle the Grand Challenges, bringing government, businesses and organisations together to make a real difference to people’s lives.” We truly believe that with such diversity challenges, there are huge opportunities for social and commercial communities to benefit from a revised [...]

  • Champion Age Diversity
14 February, 2018

February 14th, 2018|Champions News, News|

“’Champion Age Diversity’ is a great opportunity to showcase our commitment to a diverse workforce.” Mike Jackson, CEO, North Somerset Council Economic Development in towns and cities offers a great environment to introduce diversity objectives. Where there are key, strategic developments, there are significant opportunities for the developing organisations and new businesses to utilise the skills and talents of the local working community. Such an approach not only provides access to the skills required, but it also acts to engage the local community with the new business. Economic integration is a key factor to a successful working relationship between the new business and the local demographic. The Age Diversity Forum and its Prime Candidate Division is committed to playing a leading role within the business community across all sectors; private and public enterprise, education, government and local authorities, by promoting age diversity and the merits of a multi-generational workforce. Prime [...]

  • Champion Age Diversity
12 February, 2018


February 12th, 2018|Champions News, News|

The world has an ageing population….not exactly news…..yet commercial and social economies haven’t really grasped it yet. Many of the professional consultancies predict a demographic change over the next couple of generations. Some differ in their emphasis, but there is a common thread that the ‘working age’ population is decreasing in relation to an increasing older demographic range. It is stated that around half of major company CEO's are planning to increase headcount in the immediate future, and, that they do recognize the need to consider a range of strategies to attract and retain the skills they need. Within our ‘Champion Age Diversity’ arena, we are very much aligned to practically support this approach, an approach also heralded by the UK Governments Department for Work and Pension. However, the UK Government is still finding it necessary to issue papers that demonstrate that employers are not putting their thinking in to [...]

  • Champion Age Diversity
30 October, 2017

Are You Serious?

October 30th, 2017|News|

Addressing age diversity in the work-place is not just a nice-thing-to-do….it can pay dividends. The ‘Champion Age Diversity’ employer engagement programme is designed to support employers to achieve the greatest value from holding, and instilling, age diversity values and behaviours. Being a ‘Champion’ attracts many advantages and benefits, including some of the more intangible values of presenting the organisation as a good place to work, and an organisation that is aware of the positive social and well-being attributes that a diverse work-force can bring. We are an accredited national provider to the UK governments Department for Work and Pensions, and the ‘Champion Age Diversity’ employer programme also lends support to our wider lobbying and awareness programmes that aim to remove employment barriers, which ultimately enhances opportunities for employers. As you can imagine, we try to keep up with information, and stay abreast of various articles and information, out there in [...]

11 August, 2017

“Are employers prejudiced against older people?”

August 11th, 2017|News|

Comedian and Television Presenter, Jason Manford, went out to social media this week, talking about his father who was made redundant. At 62 years of age and wanting to work, Jason’s father has found it impossible to find a new work opportunity. Jonathan Vernon-Smith at BBC Radio Three Counties, decided to highlight this situation, and as a topic for his daily radio show this morning, asked the question, “Are employers prejudiced against older people.” Our Founder, Steve Anderson, was invited to take part in the discussion, and talked live on Jonathans show about the challenges, and opportunities for employers to consider the older demographic. Prejudice, bias….ignorance….whatever you’d like to call it….it does exist in the older demographic employment environment, and on many different levels. Whether it’s negative bias instilled at the recruitment agency level, whether it’s a poor internal personnel development programme, or a lack of prioritisation in the diversity [...]

  • Champion Age Diversity
19 July, 2017

Atos Diversity Expo 2017

July 19th, 2017|Champions News, News|

Steve Anderson, Founder of Prime Candidate, was delighted to be invited to speak at the Atos Diversity Expo in London yesterday. The Expo aimed to cover all elements of the diversity and inclusion agenda, and we were proud to be asked to represent the focus on age diversity in the work-place. Head of the Atos 'Generations' programme, Monika Upadhyay, asked Steve to talk about advocacy of the Baby Boomer generation. This generation, now in the 50+ age group, is an ever increasing, important factor to the success of the work-place and the wider economy. Steve presented how and why this age-group offers so much potential and opportunity to employers, but that there are barriers, in terms of perception, myth and bias to overcome. Employers have the opportunity to enrich their work-place with a diverse range of experience and skills, and a practical approach to facilitate this endeavour, is now available [...]