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  • The Age Diversity Forum
10 December, 2018

Age -The Forgotten Barrier

December 10th, 2018|Champions News, News|

2018 was supposed to be a year of positive change for workplace inclusion. The discourse around gender equality reached new levels of intensity and the outcry about the gender pay gap was widespread and covered extensively in the media. More organisations seem to be getting on board with diversity management. A recent survey by PwC showed that 87 per cent of global CEOs are focused on diversity and inclusion - an increase on the 2015 figure of 67 per cent and a huge leap forward since 2011, when it was just 11 per cent. That’s good news for business as evidence suggests that heterogeneous organisations perform all the better for it. But it seems we need a more diverse understanding of diversity, because while gender and ethnicity are the focus of many corporate equality and inclusion policies, other considerations remain largely under the radar. Paul Owen, Director of Operations at The Age Diversity Forum, says [...]

  • The Age Diversity Forum
7 December, 2018

The Age Diversity Forum announce new Appointment

December 7th, 2018|Champions News, News|

Former CEO of British Canoeing - Paul Owen, OBE - appointed as Operations Director for The Age Diversity Forum For more than 20 years, Paul was a key figure in the British Olympic Committee, including the success of London 2012, and the development of the Paralympic movement. And now, as well as a board member of “Get Berkshire Active” and a successful stint as Interim CEO of the German School in Berkshire, Paul has now taken on a fresh challenge with the Age Diversity Forum. “When I finished my long career with British Sport, I thought I would be able to ease into some sort of retirement but that just isn’t the case!” he says. “I have found that many over 50’s like me are just not ready to finish work, but finding a new job is a sobering process.” Paul has an impressive CV, as British Canoeing’s top man [...]

  • Champion Age Diversity
14 February, 2018

February 14th, 2018|Champions News, News|

“’Champion Age Diversity’ is a great opportunity to showcase our commitment to a diverse workforce.” Mike Jackson, CEO, North Somerset Council Economic Development in towns and cities offers a great environment to introduce diversity objectives. Where there are key, strategic developments, there are significant opportunities for the developing organisations and new businesses to utilise the skills and talents of the local working community. Such an approach not only provides access to the skills required, but it also acts to engage the local community with the new business. Economic integration is a key factor to a successful working relationship between the new business and the local demographic. The Age Diversity Forum and its Prime Candidate Division is committed to playing a leading role within the business community across all sectors; private and public enterprise, education, government and local authorities, by promoting age diversity and the merits of a multi-generational workforce. Prime [...]

  • Champion Age Diversity
12 February, 2018


February 12th, 2018|Champions News, News|

The world has an ageing population….not exactly news…..yet commercial and social economies haven’t really grasped it yet. Many of the professional consultancies predict a demographic change over the next couple of generations. Some differ in their emphasis, but there is a common thread that the ‘working age’ population is decreasing in relation to an increasing older demographic range. It is stated that around half of major company CEO's are planning to increase headcount in the immediate future, and, that they do recognize the need to consider a range of strategies to attract and retain the skills they need. Within our ‘Champion Age Diversity’ arena, we are very much aligned to practically support this approach, an approach also heralded by the UK Governments Department for Work and Pension. However, the UK Government is still finding it necessary to issue papers that demonstrate that employers are not putting their thinking in to [...]

  • Champion Age Diversity
19 July, 2017

Atos Diversity Expo 2017

July 19th, 2017|Champions News, News|

Steve Anderson, Founder of Prime Candidate, was delighted to be invited to speak at the Atos Diversity Expo in London yesterday. The Expo aimed to cover all elements of the diversity and inclusion agenda, and we were proud to be asked to represent the focus on age diversity in the work-place. Head of the Atos 'Generations' programme, Monika Upadhyay, asked Steve to talk about advocacy of the Baby Boomer generation. This generation, now in the 50+ age group, is an ever increasing, important factor to the success of the work-place and the wider economy. Steve presented how and why this age-group offers so much potential and opportunity to employers, but that there are barriers, in terms of perception, myth and bias to overcome. Employers have the opportunity to enrich their work-place with a diverse range of experience and skills, and a practical approach to facilitate this endeavour, is now available [...]

  • Champion Age Diversity
10 July, 2017

Age Diversity: Sound, Strategic Sense

July 10th, 2017|Champions News, News|

It’s a given that the number of older people available for work is set to grow over the next few years. Over the 10 year period to 2022, it is estimated that there will be an extra 3.7 million workers between 50 and State Pension age, whilst conversely, there will be fewer young people entering the world of work. Our engagement with employers confirm that they understand the demographic changes, but ill-conceived perception and bias in the recruitment environment can create barriers for older workers. Many businesses and organisations planning their strategies for sustainability and growth should be considering a full and balanced view of the resource market, that includes: recruitment without bias, across all age groups; and a plan that is structured with training and development opportunities for all employees, whatever their age. Unfortunately, some of the myths and perceptions about ability and productivity of older people remain, but [...]

  • Champion Age Diversity
23 June, 2017

Why not Age Pride?

June 23rd, 2017|Champions News, News|

This is a great video (below) from Eleanor Russell-Jones of Arts University Bournemouth, who explores how, in an age of gay pride and marriage equality, why not age equality? This video won an award in this year’s Royal Society of Arts (RSA) Student Design Awards, and it shows how, consciously and sub-consciously, the age agenda attracts negative perception, and from an early age! We echo these sentiments at Prime Candidate, to raise the profile of age on the diversity agenda. Age is so often overlooked and/or, not prioritised in company diversity and inclusion strategies. But there is an opportunity for organisations to demonstrate their commitment and pride in age diversity….that’s to become a member of ‘Champion Age Diversity’….an easily accessible route to showcase an employer’s consideration for age. We'd love to hear from all organisations to see how you can become a Champion!   Steve Anderson/Founder/Prime Candidate/[email protected]

  • Champion Age Diversity
19 June, 2017

We’re wasting the talents of our over-50s!

June 19th, 2017|Champions News, News|

So says Jenni Russell of The Times, in a recent article. Jenni has been kind enough to allow us to use the article, and it echoes what we hear on a very regular basis. Job seekers, who are frustrated with attraction channels that remove talent before employers get the chance to consider them for an open role, or those in work, being overlooked for a merited promotion. I heard a very personal example of this from a former work colleague, working in New York, recently, where age was used as a blatant obstacle to progression. Such omissions are ill-advised and mis-guided. The depth and breadth of a demographic pool of resource, that is largely untapped and overlooked, can be a great asset to an employer. Just read through Jenni’s friend’s experience below and it’s clear that employers are missing out. Last year a creative, energetic, 53-year-old friend of mine finally [...]

  • Champion Age Diversity
5 April, 2017

Is this News?? Employees say that Ageism is the most common form of discrimination

April 5th, 2017|Champions News, News|

Is this News?? Employees say that Ageism is the most common form of discrimination This is the result of another survey, but we hear stories like this on a regular basis, and only a week or so ago, I heard from a former colleague of their own situation re a promotional barrier being set….according to age! And to show there are no geographical boundaries to the issue, this was a colleague in New York. According to a survey from Lee Hecht Harrison, three in ten people claim promotion processes are unfair due to age – but HR areas are more focused on the gender agenda. However, employees believe that ageism is the most common form of discrimination in the workplace, according to research that suggests a significant proportion of promotion decisions are viewed as unfair. We are able to re-shape this focus when welcoming new Champions to our Age Diversity [...]

  • Prime Candidate
19 July, 2016

Prime Candidate – Social Entrepreneur of the Year 2016??

July 19th, 2016|Champions News, News|

Hello All, just a quick note, as we're pretty excited, and just had to share this news! We've just heard that Prime Candidate has been nominated for a Social Entrepreneur of the Year award for 2016. We don't have much detail at the moment but we believe its part of the Barclays annual awards, and we await more information. Thank you to whoever put us forward! It's great to know our work is being noticed, it all helps towards raising the profile of the skills and attributes of experienced workers. It also shines a light on the employers that recognise the tremendous value this demographic brings to a multi-generational workforce, and to those organisations who demonstrate their commitment through the Champion Age Diversity charter.   Steve Anderson Founder/Prime Candidate